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Huacheng Wine Group
Grandmaster of the Era, Father of Jiangxiang Aroma
Brewed using the authentic techniques passed down directly from Luo Qingzhong, the “Grandmaster of a Generation and Father of Sauce-Aroma Liquor.”
Huacheng Wine Group
In ancient Maotai Town, the aroma is said to waft for ten miles.
The group is located within the prime 7.5-square-kilometer area of Maotai Town, known as China’s “Town of Liquor.”
Huacheng Wine Group
In ancient Maotai Town, the fragrance is said to waft for ten miles.
Guizhou Maotai Town Huacheng Liquor Industry (Group) Co., Ltd. is a sauce-aroma-style liquor enterprise integrating production, processing, sales, and service. It is located in the 7.5-square-kilometer core production area of Maotai Town—the “Golden Triangle” of world-class baijiu. The company currently occupies an area of 230 mu, of which 130 mu is dedicated to production facilities. It boasts 199 high-quality, aged fermentation pits and has an annual output of over 2,000 tons of Daqu Kunsha base liquor, with a reserve of over 10,000 tons of base liquor. To meet diverse market demands, the company has established a sealed-bottle storage area, offering customized blending services in bulk exclusively for high-end customers.
The company uses the time-honored brewing techniques passed down directly from Luo Qingzhong—the “Grandmaster of a Generation and Father of Sauce-Aroma Liquor” (former First Deputy Director and Trade Union Chairman of the Guizhou Moutai Distillery, as well as Chief Commander for Technical Expansion and Renovation). Our brewed products boast a distinctive sauce aroma, elegant finesse, a rich and mellow body, a long-lasting aftertaste, and the captivating charm of sauce-aroma liquor that lingers in an empty glass for days after it’s been emptied. Our products are sold in the United States, Canada, Australia, and other countries, and we serve customers across all 34 provinces, municipalities, autonomous regions, and special administrative regions nationwide.
Company establishment date
The company’s current land area is
Production plant area covers
Possessing high-quality aging cellars
Annual production of Daqu Kunsha base liquor
Base spirit reserve
Product Center
A sauce-aroma-style brewing enterprise integrating production, processing, sales, and service.
Historical Heritage
A sauce-aroma-style brewing enterprise integrating production, processing, sales, and service.
Historical heritage
Grandmaster of the Era, Father of Jiangxiang Aroma
The first deputy director and trade union chairman of the original Maotai Distillery, as well as the commander-in-chief of its technical expansion and renovation project. In 1956, the Maotai Distillery established a research team. Through the concerted efforts of veteran Maotai artisans such as Luo Qingzhong, the team achieved a groundbreaking milestone at the nation’s first Baijiu Research Conference in 1965: the establishment of the “three-aroma” standard—sauce aroma that is mellow and sweet, along with cellar-bottom aroma. From then on, a new era of sauce-aroma-style baijiu was inaugurated.
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Historical heritage
In ancient Maotai Town, the aroma is said to waft for ten miles.
Huacheng Liquor Group is a traditional sauce-aroma baijiu brewing enterprise integrating R&D, production, sales, and service. Located within the prime 7.5-square-kilometer area of Maotai Town—the “City of Chinese Liquor”—the group serves as a high-quality sauce-aroma baijiu production base, sharing得天独厚 natural conditions with the national liquor, Maotai.
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Historical heritage
Traditional Craft, Inheriting the Jiangxiang Aroma
The “Hongyingzi Sorghum,” unique to the Chishui River Valley, is characterized by its firm and uniform texture, small grains with thick husks, and high tannin content. Its purposes are as follows: a) It facilitates the multi-stage steaming and cooking processes essential to the special brewing techniques used in making sauce-flavored liquor; b) It supports the entire fermentation process, enabling open fermentation to proceed smoothly; c) It helps nurture the perfect, rich aroma that is about to burst forth.
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Historical heritage
Quality Assurance, A Lingering Aftertaste
After the reform and opening-up, in order to pass on his lifelong mastery of traditional brewing techniques and the secret formula for blending the “Three Fragrances” to future generations, Mr. Luo founded Huacheng Distillery in 1999. As society developed and the company grew in scale, it successfully registered as Huacheng Liquor Group in 2014.
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A sauce-aroma-style brewing enterprise integrating production, processing, sales, and service.
Huacheng Liquor Industry currently owns a production base covering 130 mu; it has 199 high-quality, aged fermentation pits; annually produces over 2,000 tons of Daqu Kunsha base liquor; and boasts a 20,000-square-meter wine cellar that ensures adequate storage for the base liquor. The company’s reserve of base liquor exceeds 10,000 tons. The company employs the time-honored brewing techniques passed down directly from Luo Qingzhong—the “Grandmaster of a Generation, Father of Sauce-Aroma Liquor” (former First Deputy Director and Trade Union Chairman of the Guizhou Moutai Distillery, as well as Chief Commander for Technical Expansion and Renovation). The resulting products exhibit a distinctive sauce aroma, elegant finesse, rich and mellow body, lingering aftertaste, and an enchanting charm that leaves a subtle sauce fragrance in the empty glass for days after the drink is finished.
The waters of the River of Fine Wine
Local glutinous sorghum
One cycle
Two feedings
Nine times of steaming and cooking
Eight-time fermentation
Seven times of liquor extraction
Huacheng Wine Group
News Center
A sauce-aroma-style brewing enterprise integrating production, processing, sales, and service.
Contact Us
Fax: 0852-22289699
Address: Chunsu Village, Maotai Town, Renhuai City, Guizhou Province
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