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In ancient Maotai Town, the aroma is said to waft for ten miles.
In ancient Maotai Town, the aroma is said to waft for ten miles.
Historical heritage
Grandmaster of the Era, Father of Jiangxiang Aroma
The first deputy director and trade union chairman of the original Maotai Distillery, as well as the commander-in-chief of its technical expansion and renovation project. In 1956, the Maotai Distillery established a research team. Through the concerted efforts of veteran Maotai artisans such as Luo Qingzhong, the team achieved a groundbreaking milestone at the nation’s first Baijiu Research Conference in 1965: the establishment of the “three-aroma” standard—sauce aroma that is mellow and sweet, along with cellar-bottom aroma. From then on, a new era of sauce-aroma-style baijiu was inaugurated.
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Historical heritage
In ancient Maotai Town, the aroma is said to waft for ten miles.
Huacheng Liquor Group is a traditional sauce-aroma baijiu brewing enterprise integrating R&D, production, sales, and service. Located within the prime 7.5-square-kilometer area of Maotai Town—the “City of Chinese Liquor”—the group serves as a high-quality sauce-aroma baijiu production base, sharing得天独厚 natural conditions with the national liquor, Maotai.
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Historical heritage
Traditional Craft, Inheriting the Jiangxiang Aroma
The “Hongyingzi Sorghum,” unique to the Chishui River Valley, is characterized by its firm and uniform texture, small grains with thick husks, and high tannin content. Its purposes are as follows: a) It facilitates the multi-stage steaming and cooking processes essential to the special brewing techniques used in making sauce-flavored liquor; b) It supports the entire fermentation process, enabling open fermentation to proceed smoothly; c) It helps nurture the perfect, rich aroma that is about to burst forth.
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Historical heritage
Quality Assurance, A Lingering Aftertaste
After the reform and opening-up, in order to pass on his lifelong mastery of traditional brewing techniques and the secret formula for blending the “Three Fragrances” to future generations, Mr. Luo founded Huacheng Distillery in 1999. As society developed and the company grew in scale, it successfully registered as Huacheng Liquor Group in 2014.
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Fax: 0852-22289699
Address: Chunsu Village, Maotai Town, Renhuai City, Guizhou Province
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