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In ancient Maotai Town, the aroma is said to waft for ten miles.
In ancient Maotai Town, the aroma is said to waft for ten miles.
The History and Culture of Guizhou Jiangfu Liquor
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2023-05-16
Guizhou Jiangfu Liquor is a type of Chinese baijiu renowned for its mellow, smooth texture and rich, robust flavor. It is said that the name—combining "Jiangzu" (the ancestor of soy sauce) and "Fuzu" (the ancestor of liquor)—is intended to convey the idea of "passing down through generations." Guizhou Jiangfu Liquor is not only widely popular in China but has also been exported to numerous countries and regions around the world. This popularity stems not only from its unique taste and intense flavor but also from the fact that it embodies Chinese culture and tradition. The production process of Jiangfu Liquor can be divided into five stages: First, select ingredients such as peas and rice. Next, soak these ingredients in water and then steam them; after mixing the ingredients, add yeast starter and malt paste. This step helps to enhance the richness and depth of flavor in Jiangfu Liquor. Then comes fermentation: The prepared ingredients are placed in a fermentation chamber, and the duration of fermentation must be adjusted according to the season and temperature. After fermentation, the liquor is filtered using a filter. This process removes suspended particles and other impurities while preserving the liquor’s nutritional components. Finally, the filtered liquor is stored in earthenware jars or wooden barrels, where it continues to ferment and mature over time. Jiangfu Liquor is not merely a culinary delight—it is also a symbol of Chinese culture. In Chinese culture, alcohol plays an essential role. Throughout Chinese history, there are countless legends and stories about liquor, and it holds an irreplaceable place in cultural and social activities. Guizhou Jiangfu Liquor does not...
Guizhou Jiangfu Liquor It’s a type of Chinese baijiu renowned for its mellow, smooth texture and rich flavor. It’s said that the name comes from “jiangzu” and “fuzu,” conveying the idea of “passing down through generations.”
Guizhou Jiangfu Liquor is not only widely popular in China but has also been exported to many countries and regions around the world. This is due not only to its unique taste and rich flavor, but also because it embodies Chinese culture and tradition.
The process of making Jiangfu liquor can be divided into five stages:
Ingredients such as peas and rice.
After soaking in water and distilling, the ingredients are mixed together and then fermented with koji and malt paste. This process helps to make the sauce-flavored liquor even more robust and flavorful.
Fermentation: Place the raw materials in the fermentation chamber, and the fermentation time needs to be adjusted according to the season and temperature.
Filtration. The fermented soy sauce wine is filtered using a filter. This process removes suspended solids and other impurities while preserving the soy sauce wine’s nutrients.
Storage: Place the filtered sauce wine into earthenware jars or wooden barrels to allow it to continue fermenting and aging.
More than just a culinary delight, it is also a symbol of our country’s culture. In Chinese culture, alcohol plays an essential role. Throughout China’s history, there are numerous legends and stories about alcohol. It holds an irreplaceable position in cultural and social activities.
Guizhou Jiangfu Liquor is not merely a beverage—it’s an integral part of our culture. It embodies the history and values of traditional Chinese culture, while also showcasing the spirit of diligence, wisdom, and creativity inherent in the Chinese people. As one of China’s renowned liquors, it boasts a rich cultural heritage and attracts a sophisticated, high-end consumer base. So, why has it earned such widespread admiration?
1. From small workshops to renowned and high-quality wines
The brand’s history can be traced back to the Ming Dynasty. Its original form was a barrel-aged baijiu used for making persimmon sauce. Starting in the 1940s, the production facility gradually scaled up, and by the 1990s, it had evolved into a renowned liquor.
2. Core Quality Assurance
Having been passed down through centuries, it has preserved traditional craftsmanship. Produced through a variety of processes—including ingredient selection, brewing, and aging—it guarantees exceptional quality and has earned the high trust of consumers.
3. Represents extraordinary cultural value
As a time-honored baijiu brand, it boasts a rich cultural heritage. When sipping this liquor, you can savor the traditional Chinese culture embedded within it.
4. Conquer the market with strength.
The marketing strategy primarily relies on strength to conquer the market. By winning consumers’ affection through superior quality and exquisite taste, coupled with appropriate promotion, Jiangfu Liquor has swiftly risen to become one of the leading premium liquors.
5. Actively give back to society
While developing the company, Guizhou Jiangfu Liquor actively gives back to society. It not only contributes to the local economy but also actively participates in social welfare initiatives such as poverty alleviation and helping those in need.
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