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In ancient Maotai Town, the aroma is said to waft for ten miles.
In ancient Maotai Town, the aroma is said to waft for ten miles.
Learn about Jiangfu Liquor’s sauce-aroma style in just one minute.
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2023-04-28
The sauce-aroma baijiu, or Jiangxiang-style baijiu, is one of the mainstream styles of Chinese liquor. Among them, Jiangfu Liquor stands out as a particularly representative brand. The defining characteristic of the sauce-aroma style is its distinctive aroma—rich and complex, with a prominent soybean-like fragrance—and its full-bodied, satisfying taste, making it a favorite among many consumers. With the growing popularity of the sauce-aroma style, Jiangfu Liquor has also seized an opportunity for rapid development. In the new market environment, through innovations in technology, enhanced brand marketing, and improvements to product structure, Jiangfu Liquor has gradually risen to prominence. As the sauce-aroma style becomes increasingly dominant in the Chinese baijiu market, it has emerged as a hot-selling category. Compared to other baijiu styles, the sauce-aroma style better aligns with the tastes and needs of modern consumers. Under the trend of consumption upgrading, it has become one of the winners in China’s baijiu industry. However, as the industry continues to grow, market competition has become increasingly fierce. All major brands are striving to launch even higher-quality sauce-aroma baijiu, and thus must remain innovative and continually enhance their competitiveness. In this process, it’s crucial to carefully study market demands, consumer psychology, and flavor trends, constantly optimizing product structure and brand image to maintain a strong position in the intense market competition. The brewing process is of paramount importance, and at its heart lies the careful selection of “jiaoqu”—the fermentation starter—as well as the precise blending ratio of glutinous rice, wheat, and peas. Only by ensuring rigor and precision at every stage can we achieve the desired quality.
Sauce Father Liquor, Sauce-Aroma Style It is one of the mainstream styles of Chinese baijiu, and Jiangfu Liquor is particularly representative among the sauce-aroma (jiangxiang) style brands. The sauce-aroma style is characterized by its distinctive aroma—featuring a rich, soy-sauce-like fragrance—and a full-bodied taste, making it a flavor highly favored by many consumers.
With the rising popularity of the sauce-aroma style, Jiangfu Liquor has also seized an opportunity for rapid development. In the new market environment, through improvements in technological innovation, brand marketing, and product structure, it has gradually risen to prominence. As the mainstream style of Chinese baijiu, the sauce-aroma type has become a hot commodity in the market. Compared to other baijiu styles, the sauce-aroma type better aligns with the tastes and needs of modern consumers. Under the trend of consumption upgrading, it has emerged as one of the winners in China’s baijiu industry.
However, as the industry continues to develop, market competition is becoming increasingly fierce. All major brands are striving to launch even better sauce-aroma baijiu, and they must remain innovative and continually enhance their competitiveness. In this process, it’s essential to carefully study market demands, consumer psychology, and flavor trends, and constantly optimize both product portfolios and brand image in order to maintain a strong position in the highly competitive market.
The brewing process is of paramount importance, and a key aspect of it lies in the careful selection of "jiaoqu" as well as the precise ratio of glutinous rice, wheat, and peas. Only by maintaining rigorous standards at every stage can we ensure that Jiangfu Liquor exhibits its characteristic sauce-aroma profile. The raw materials—including wheat, peas, glutinous rice, water, and various other ingredients—play a crucial role, and the way these ingredients are chosen directly affects the quality of Jiangfu Liquor’s sauce aroma. By selecting ingredients with meticulous care and subjecting them to strict quality control, we guarantee that the resulting liquor boasts a rich, mellow flavor and a lingering, satisfying finish.
Jiangfu Liquor, a sauce-aroma-style liquor, is a time-honored famous brew whose production process has remained unchanged for millennia. Yet while preserving this ancient tradition, the brand continuously pursues technological innovation to enhance product quality and strengthen its market competitiveness. Brewing culture is an essential component of Chinese civilization, and Jiangfu Liquor stands as one of its most important representatives. The inheritance of traditional brewing techniques is not merely a matter of crafting a particular type of liquor—it also embodies the cultural heritage that Jiangfu Liquor carries. In short, the principle behind Jiangfu Liquor’s sauce-aroma style involves numerous factors; among these, the most crucial are the careful selection of ingredients, precise blending, and every stage of the brewing process. Only by strictly adhering to traditional methods while continually innovating can we ensure that Jiangfu Liquor maintains its high-quality sauce-aroma characteristics.
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